OVERVIEW
I act as the vital link between big-picture concepts and actionable results. I specialize in taking a marketing vision and breaking it down into a structured, high-impact campaign that launches on time and hits peak relevance. My focus is on seamless execution through coordination and clear goal-setting.
My expertise includes:
- End-to-end campaign lifecycle management
- Cross-functional team leadership (Design, Video, Content)
- Strategic goal-setting and KPI definition
- Timeline management and project streamlining
- Post-campaign analysis and reporting
Achievements
- Led the transition of marketing efforts from strategy to execution for iconic Hong Kong hospitality venues.
- Streamlined workflows between international HQs and local creative teams to ensure faster project turnarounds.
- Initiated and implemented comprehensive marketing plans that delivered measurable growth in brand recognition.
Tools used
- Notion & ClickUp
- Slack
- Google Analytics
- Creator Studio