OVERVIEW

I act as the vital link between big-picture concepts and actionable results. I specialize in taking a marketing vision and breaking it down into a structured, high-impact campaign that launches on time and hits peak relevance. My focus is on seamless execution through coordination and clear goal-setting.

My expertise includes:

• End-to-end campaign lifecycle management
• Cross-functional team leadership (Design, Video, Content)
• Strategic goal-setting and KPI definition
• Timeline management and project streamlining
• Post-campaign analysis and reporting

Achievements

• Led the transition of marketing efforts from strategy to execution for iconic Hong Kong hospitality venues.
• Streamlined workflows between international HQs and local creative teams to ensure faster project turnarounds.
• Initiated and implemented comprehensive marketing plans that delivered measurable growth in brand recognition.

Tools used

• Notion & ClickUp
• Slack
• Google Analytics
• Creator Studio