A comprehensive portfolio showcasing strategic leadership in integrated marketing and communications, driving brand growth, engagement, and operational excellence across hospitality and lifestyle sectors.
Hello, I’m Fery!
A marketing and communications strategist dedicated to building authentic connections that fuel brand growth. I specialize in leading collaborative teams to transform complex stories into high-impact, cross-platform campaigns. From organic storytelling and proactive community management to data-driven Meta and Google Ads, my focus is always on aligning creative strategy with business objectives to deliver measurable customer growth and lasting impact.
Skills
Projects
Career Timeline
Marketing Executive
Boutique Bars - Hong Kong
May 2025 - Present
- Act as the key liaison between Hong Kong HQ and the Bali-based creative team, ensuring smooth communication and alignment that leads to faster project turnaround times and consistent brand messaging across regions.
- Ensure seamless transition of marketing efforts from strategy to execution, turning big-picture concepts into actionable campaigns that boost engagement and maintain a strong connection with target audiences.
- Take the strategic lead in overseeing brand narrative across global campaigns and regional teams, ensuring a unified identity and positioning that strengthens brand recognition across diverse markets.
- Work across iconic venues including The Iron Fairies, Maggie Choo’s, The Dragonfly, and The Mixing Room, tailoring campaigns to highlight each venue’s unique character and driving higher foot traffic and customer retention.
- Collaborate with designers, video editors, and content creators to produce high-impact, venue-specific assets, resulting in visually compelling campaigns that enhance online presence and increase organic reach.
- Take a strategic lead in initiating and implementing marketing plans, setting clear goals and structures that deliver measurable growth in brand visibility and campaign performance.
- Align project timelines across multiple teams, streamlining workflows that minimize delays and maximize efficiency, ensuring campaigns launch on time and at peak relevance.
- Drive results through data-informed decision-making, leveraging analytics to refine campaign strategies and consistently improve key metrics such as CTR, conversion rates, and customer engagement.